{"id":890,"date":"2015-03-11T10:01:48","date_gmt":"2015-03-11T10:01:48","guid":{"rendered":"http:\/\/www.wrappz.com\/blog\/?p=890"},"modified":"2020-09-23T13:50:23","modified_gmt":"2020-09-23T12:50:23","slug":"apples-journey-to-18-billion","status":"publish","type":"post","link":"https:\/\/www.wrappz.com\/blog\/apples-journey-to-18-billion\/","title":{"rendered":"Apple&#8217;s Journey to $18 Billion"},"content":{"rendered":"<div class=\"news_image\">\n<p>Thanks largely to the release of its new smartphones, the <span style=\"color: #00a9c7;\"><a style=\"color: #00a9c7;\" title=\"iPhone 6 Cases\" href=\"https:\/\/www.wrappz.com\/personalised-phone-cases\/iphone-cases\/iphone-6s\">iPhone 6<\/a><\/span> and <span style=\"color: #00a9c7;\"><a style=\"color: #00a9c7;\" title=\"iPhone 6 Plus Cases\" href=\"https:\/\/www.wrappz.com\/personalised-phone-cases\/iphone-cases\/iphone-6-plus\">iPhone 6 Plus<\/a><\/span>, Apple notched up a staggering, record breaking, $18 billion in revenue in the last quarter. Yet again Apple cleverly recognised a gap in its market for devices with larger screens and bigger memories and plugged that gap with its trademark beautiful devices.<\/p>\n<p>By tweaking the storage capacity of its new iPhones, consumers now opt for the higher-priced 64GB and 128GB models rather than the 16GB capacity models. That boosted the average selling price of the iPhone to $687, up from $603 in the September 2014 quarter.<\/p>\n<p><strong>Apple shot straight to the No. 1 position by surpassing Chinese vendor Xiaomi, in second place, and Samsung in third place.<\/strong><!--more--><br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-892 size-full\" src=\"https:\/\/www.wrappz.com\/blog\/wrappz-blog-images\/2015\/03\/Apples-Journey-to-18-Billion-sml.png\" alt=\"Apple profit 2016\" width=\"900\" height=\"3477\" srcset=\"https:\/\/www.wrappz.com\/blog\/wrappz-blog-images\/2015\/03\/Apples-Journey-to-18-Billion-sml.png 900w, https:\/\/www.wrappz.com\/blog\/wrappz-blog-images\/2015\/03\/Apples-Journey-to-18-Billion-sml-265x1024.png 265w, https:\/\/www.wrappz.com\/blog\/wrappz-blog-images\/2015\/03\/Apples-Journey-to-18-Billion-sml-624x2410.png 624w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<\/div>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 0.85; z-index: 8675309; display: none; cursor: pointer; top: 20px; left: 20px;\">Save<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 0.85; z-index: 8675309; display: none; cursor: pointer; top: 348px; left: 20px;\">Save<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Save<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Save<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thanks largely to the release of its new smartphones, the iPhone 6 and iPhone 6 Plus, Apple notched up a [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":365,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.wrappz.com\/blog\/wp-json\/wp\/v2\/posts\/890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wrappz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wrappz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wrappz.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wrappz.com\/blog\/wp-json\/wp\/v2\/comments?post=890"}],"version-history":[{"count":0,"href":"https:\/\/www.wrappz.com\/blog\/wp-json\/wp\/v2\/posts\/890\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wrappz.com\/blog\/wp-json\/wp\/v2\/media\/365"}],"wp:attachment":[{"href":"https:\/\/www.wrappz.com\/blog\/wp-json\/wp\/v2\/media?parent=890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wrappz.com\/blog\/wp-json\/wp\/v2\/categories?post=890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wrappz.com\/blog\/wp-json\/wp\/v2\/tags?post=890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}