US technology giant Apple is preparing to launch its new range of iPad tablets to compete with recently-released rivals, it has emerged.

The company sent out invitations to the press on Tuesday (October 15th) for an event that will take place on October 22nd, with the world-famous brand confirming it has a “lot to cover” at the proceedings.

New versions of the iPad will compete against Amazon’s latest Kindle Fire, as well as several gadgets designed by Samsung.

The latest tablet, the iPad Air is expected to feature lighter and thinner designs, along with more powerful processors, in order to attract customers who may have been tempted to purchase products from a rival brand.

In the last 12 months, Apple has come under pressure to preserve its market share and increase sales against competitors, which are raising the capabilities of their products and lowering prices.

The new iPad Air Skin could be a great gift for a loved one this Christmas, as members of the family increasingly ask for tech item protectors in their stocking.

Meanwhile, Apple has confirmed to its two assemblers for the iPhone 5c model that it will reduce orders of the cheaper Smartphone during the fourth quarter of the year.

The lower-cost alternative was released alongside the popular new iPhone 5s in September, but the latest move from Apple would suggest dwindling demand has resulted in a change of strategy.

With the 5c model, users are given the chance to choose from a variety of colours that are best-suited to their personal style. However, some consumers were put off by its high price tag, which was not much lower than the full-priced 5s.

So, if you want to purchase a 5c for your loved one this festive period, it could be best to do so sooner rather than later. But be sure to buy a personalised phone cover from Wrappz to protect the handset from damage too.