Thanks largely to the release of its new smartphones, the iPhone 6 and iPhone 6 Plus, Apple notched up a staggering, record breaking, $18 billion in revenue in the last quarter. Yet again Apple cleverly recognised a gap in its market for devices with larger screens and bigger memories and plugged that gap with its trademark beautiful devices.
By tweaking the storage capacity of its new iPhones, consumers now opt for the higher-priced 64GB and 128GB models rather than the 16GB capacity models. That boosted the average selling price of the iPhone to $687, up from $603 in the September 2014 quarter.
Apple shot straight to the No. 1 position by surpassing Chinese vendor Xiaomi, in second place, and Samsung in third place.