With Christmas coming up, consumers across the UK are set to be racking their brains over what surprises and original presents they can store under the tree for their little ones this year.
And while toys, clothing and CDs remain a popular choice for children in the digital age, it seems tablet computers have become the gift of choice for in-the-know youngsters who want to be the envy of all their friends.
According to figures from Ofgem, the number of children owning a mobile phone has fallen for the first time ever, as an increasing number make the switch to tablets for their web-browsing needs.
Ofcom analysts said tablets have become a "must-have device" for children of all ages, with 26 per cent of those between the ages of 12 and 15 now owning one - a significant jump from the seven per cent recorded in 2015.
What's more, research carried out by watchdog suggested that the next generation of youngsters is getting savvier not long after infancy.
28% of kids between the ages of three and four now using a tablet computer at home
Although getting connected from a young age is good news in the modern era, parents have been warned to ensure their little ones cannot gain access to inappropriate content if they are browsing the internet unsupervised.
The Ofcom report said: "Children with a social networking site profile that may be visible to people not known to them are more likely to have undertaken some kind of potentially risky online behaviour, such as adding people to their contacts they don’t know in person, or sending them photos or personal details."
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