As we get closer to the launch of the Apple Watch, the doubters are coming out in force to spoil the party. One of most prominent among the doubters was Mark Wilson who over the years has done his bit for and against Apple.
Our feeling is unanimously that the Apple Watch will be far from a damp squib, and will in fact be a huge success. It has the potential to change many industries at the same time and push long established competitors to think again. The watch will undoubtedly attract a fast growing set of accessories and new industries will arrive to develop based on the new smaller screen space.
People Love Notifications
One of the first things you notice when using the Pebble watch is how important notifications are. Every email, every Tweet, every Facebook interaction requires attention and the act of getting your phone out to attend to every vibration and every noise from the phone is a little annoying to say the least.
Most people don’t know there is a problem yet. Everyone owns a smartphone and they know something is wrong when they get it out during dinner but they don't have an alternative. Then with one perfectly formed second screen on their wrist they can eradicate many of these issues.
Some people are bound to insist that another screen is yet another distraction, but it’s my hope that a smaller screen that is always within visual range will be far superior and save time and hassle.
Apple is and always has been a luxury brand. Its perfectly crafted products are objects of desire around the world and there will of course be a huge amount of fakes and look alike smartwatches that will mimick the Apple Watch.
Buyers will see the entry level Apple Watch in much the same way as they see a high end fashion accessory and the fact is that Armani, Gucci and other top labels don't thrive because they produce higher quality products, they do well because they tap in to peoples. The Apple watches will be purchased and worn by people who would never own a different brand of wearable device.
Here is a fact that won't have gone unnoticed by the guys at Apple - people like watches. Maybe you don't wear a watch because you can easily just check the time on your phone but, particularly in Europe and Asia, plenty of people do still wear watches.
"A high quality watch has always been a way for people to project a sense of style and success which Apple has picked up on and the reason they is making their timepieces in gold."
We Could Be Wrong
Perhaps the Apple Watch will flop, but at the moment there are no indications that it will and in fact most analysts are predicting over 7 million Apple Watches will be sold in the first few months. The whole world has been waiting for this new Apple product and we are thinking it is going to be a run away success.